INTERNATIONAL_BUSINESS Essay Example | Topics and Well Written Essays - 3000 words

INTERNATIONAL_BUSINESS - Essay Example Companies investing in foreign markets are ultimately inhibited by the underlying antipathy of the local firms and dearth of local traditions and norms awareness thus suffer constraints owing to their alien status. There are already many established foreign firms that have apparently penetrated the market hence will offer ready competition but also provide us with an insight of the market strength. Peng et al (2009) through their integrated global trade model propose two approaches in discerning global industry frameworks. These are the institution-based outlook in which overseas enterprise corporations concentrate on studying the domestic trade situation; and the resource-based outlook whereby the corporation uses its customary competitive advantages like advanced equipment or merchandise to add a toehold in the domestic markets. China as one of the top growth emergent markets offer a vastly developed latent platform for establishing an global market to cater for the many foreign travellers including investors and tourists in addition to the local traders. This will provide the firm a viable entry point into the nascent ASEAN regional market for ABC PLC. According to Porter (2009), a firm’s external competitive advantage is mostly dependent on location of the business. He observes that even with the advent of globalisation the cost of doing business in China has appreciated due to high energy and other logistical expenses. Beizhong (2009) cites three criterion used by firms intending to venture into foreign markets. These include â€Å"the competitive ability in the international market, the competitive advantages and competitive risks† (Pg.2). International development will enhance our hotel chain growth by cushioning the current economic recession in our other ventures with the sustained grow th always prevalent in China. The marketing model to be followed will be as outlined in Bothma (2008)

The future of London Heathrow Airport Literature review

The future of London Heathrow Airport - Literature review Example Development of the motorway network and railway network increased accessibility of London to rest of cities of the country (Rodrigue 2013). London was made the focus for of all these networks. London became the main focus for international air travellers during the days of the war. London was surrounded by four airports, and Heathrow alone was used for handling of two thirds of air traffic. In times of rapid growth in 1960s transport planners reached a new approach of transport planning. Proposal was the expansion of Stansted airport, but due to strong opposition from people this plan was left uncompleted. Both, government and GLC, have supported the trends of transport planning, which have been not only considered inevitable but also desirable (Adams 1981). Atkin et al., (2009) focused on the departure system of the London Heathrow airport and founded that if the delay time for the aircraft awaiting take-off and running engines would result into a less usage of fuel as well as pollution benefits. They pointed out various constraints, applied to take off the schedules. Some physical changes at the airport can eliminate the impacts of constraints and increase the capacity for departure systems. Heathrow airport completed the 5th terminal in 2008 and second phase in year 2011. Expansion of airport too encompassed the refurbishment of terminals such as terminal 1, 3 and 4. A new air control traffic tower and terminal 5 stations were installed. Expansion also included the tunnels for the extension of Piccadilly line, Heathrow express and spur road from the M25. Air control tower was installed on the Heathrow airport in 2007, which presented the unobstructed view (Kable Intelligence System 2014). Cecil (2013) reported that Heathrow would be the fourth runway with a million of flights in a year. Expansion of Heathrow airport would result into a leading aviation Hub of Europe. However, development